Norman Steger

Entering a new area of profession I'll soon start to work as part of a designer team in a professional webshop developement and E-Commerce company. To be honest, my experience with webshops hasn't been the best so far. It's a pretty complex area that seems to have it's own rules when it comes to marketing and design. But it's certainly an interesting challenge with much to learn from as well, wich is why I decided to write down some of the experiences I'm going to make about it in the future.

Now before I'll get the chance to digg deeper into webshop design, let me give you a quick summary of what I think makes good E-Commerce good.

No matter if you create a website for a client or if you run your own: You probably already know what the site should communicate. If you don‘t - get back to your desk and overthink if it is really a good plan to drive without knowing the direction.

As professionals anyhow, we know what we get ourselfs into, when we integrate Content Management Systems for our clients to enable them to manage their content by themselves. In the first place this means you have (in most cases) no control at all of the overall communication.

What problems this can lead to and ways how you may avoid it - right here.